Creating helpful content for SEO purposes involves several techniques and guidelines. Here are some tips:
- Write for your audience first. Create content that appeals to the interests of your target market or answers their questions.
- Use keyword-rich phrases. Incorporate relevant keywords into your content, but avoid over-optimizing your content so that it becomes terrible to read.
- Structure your posts. Use headings, subheadings, and bullet points to make your content easy to read and scan.
- Keep it all under the same roof. Keep your content on the same website and avoid creating multiple pages for the same topic.
- Make headlines that pack a punch. Use catchy headlines that accurately reflect the content of your post.
- Use helpful supplementary content. According to a Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality and therefore, Google ranking. Examples include currency converters, loan interest calculators, and interactive recipes.
- Avoid hiding content behind tabs. Google has said that content hidden behind tabs may not be indexed.
It’s also important to note that Google recently announced a new search ranking algorithm update called the “helpful content update,” which targets content that is not helpful to humans and people. This update will change how SEOs perform content strategies going forward, much like Panda and Penguin changed how SEOs did content and link strategies, respectively, a decade ago.